FOUNDER / CREATIVE DIRECTION
The Creator
Producer · Curator · The mind behind every artist
Music found me before I knew what a groove was. The late seventies: Saturday Night Fever, the falsetto of the Bee Gees, Stayin’ Alive. Earth, Wind & Fire, Kool & the Gang, Stevie Wonder, Chic with Nile Rodgers’ unmistakable guitar, and Chaka Khan, whose I’m Every Woman pulled a whole generation onto the dancefloor and whose Ain’t Nobody became a song for eternity. I did not understand what was happening to me. I only knew that something inside me had started to move. It never stopped.
Then came funk. P-Funk, James Brown, The Temptations. Michael Jackson, who turned the dancefloor into the world’s stage, and above all Prince, that incomparable border crosser between funk, rock and soul. Basslines that land not in the ear but in the chest. Anyone who has felt their upper body fall onto the one all by itself knows what I mean. In that moment a bond forms between a person and the music that nobody needs to explain.
In the early eighties hip-hop reached Germany, with Kurtis Blow in our ears and the first B-Boys on linoleum and cardboard. I was right in the middle of it. I have stayed true to that culture: dozens of times I stood in the crowd, at The Notorious IBE in Heerlen, at Battle of the Year, at Red Bull BC One. Never as a competitor. Always as someone who knows what he is watching.
At the same time New York was writing club history. Larry Levan at the Paradise Garage. Frankie Knuckles, who carried that knowledge to Chicago, to the Warehouse that gave house music its name. From there a straight line runs to London’s Ministry of Sound, to Defected and to Glitterbox. To this day I stand on those dancefloors, at ADE in Amsterdam, at the Reeperbahn Festival in Hamburg. And to this day my body moves with it.
The nineties belonged to the great voices. R&B became elegant, warm and irresistible, carried by producers who shaped an entire decade: L.A. Reid and Babyface, Jimmy Jam and Terry Lewis. Every decade had its own highlights and its own direction. I took all of them with me.
I never just listened to music. I wanted to understand how it is made. Tape machines and large consoles, back when an edit was made with a blade in the splicing block and the tape was joined by hand. Then the digital turn: the first MPCs and beatmaking machines, Native Instruments, Cubase, Logic Pro, Ableton Live. Every new generation of tools expanded my craft. None replaced it.
Today I am over sixty and I move with the times, as I always have. Professionally I come from e-commerce and social media; technology was never my opponent but an instrument. We always work at the current state of the art and use the tools life puts in our hands. It was never either or. It is always both.
Every artist on this label carries a piece of me. Not everything happened exactly as it is told. But it is how I see the world. Anyone who has ever closed their eyes on a dancefloor will recognize it.
This label is not a business model and not an application for a global career. It is an attempt to pour a life into music: my view of things, my taste, the many facets of the music I love. Perhaps somewhere out there are a few people who feel the same. Who sense, in one song or another, what is meant without anyone having to explain it. If a small musical community grows from that, everything I wish for has been achieved.
Somewhere between smartphones, second screens and the silent years of the pandemic, many people forgot what happens on a dancefloor. That you do not film there, you feel. That strangers become one for a few minutes, simply because the same bass runs through all of them. Bringing that experience back is one of my deepest wishes.
In the end one question remains: what is happiness, really? Happiness has many faces, and most of them do not belong on this page. This is about a single facet: the happiness that music gives. For me it is the moment the groove kicks in and the thoughts grow quieter. When the body moves before the mind decides. When a stranger next to you feels the same thing without saying a word. To hold on to that moment and pass it on, that is the whole intention.
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